August 2011:  “If you can’t stand the heat…

…then get out of the kitchen”…..and head over to Williams Sonoma. On a recent trip to one of my favorite stores, Williams Sonoma, I found a couple great items to whip up your next sales presentation.

Market Fresh Promo:  Silicone Measuring Cups

I found these collapsible silicone measuring cups in the utensil area with a lofty $19.95 price tag.  Something didn’t measure up…and I knew this would be a great item for me to implement Market Fresh Promos.  Here is the same product you can offer your clients for a fraction of the price:

Item: SA-3500

Market Fresh Promo:  Neoprene Oven Mitt

I found this neoprene oven mitt hanging on the wall.  It’s super comfy and very modern looking but listed at $23.00…..OUCH!  I’ve done a lot of neoprene can coolers and laptop cases over the years and none have ever even come close to $23.00.  Fortunately our factory made this item and it’s available for your next project for a great price.

Item:  SA-3501

Both of these Market Fresh Promos have similar applications in the promotional industry.  These would make a great graduation gift (nothing says time to enter the real world like an oven mitt, right!), apartment complex move or holiday present.  As you can see these have a high perceived value making both of these perfect for a corporate gift or online store, gift with purchase, or on pack promotion due to theie compact-ability.

How many times have you gone into a retail establishment and were shocked at the sale price?  Or, how many times while shopping have you stumbled upon an product and thought THIS would be a great promotion for my client.  Well maybe, like me, you’ve done both!  Welcome to my monthly Blog: Market Fresh Promos.  Look here for monthly installments where I’ll take you into the market place, show you the retail price and then give you pricing and photos you can present to your clients.

About me:  Ellen Krissman, VP of Operations for Source Abroad Inc.

As an asi/ppai/sage Supplier member for the last 7 years I’m excited to have this forum to bring you fresh and new things I see in the marketplace that would make great promotional campaigns.

I joined Source Abroad October of 2004.   With my background in advertising sales I have helped to grow Source Abroad as one of the only 5 Star ESP and A+ rated Sage Import Suppliers in the Industry.  Along the way my expertise has helped us attain various accolades including: INC 500 (#179 in 2008), asi‘s Fastest Growing Supplier in 2007, Winner: Bag Design Counselor 2008, Winner: PromoMarketing Best Awareness Product 2011.  In 2005 I was personally honored to be recommended and selected as one of the Industry’s “Top 30 under 30″ in Counselor Magazine.

I’m looking forward to the next 7 years (and beyond!) working with Source Abroad and continuing to partner with you and bring innovative and relevant ideas for your top clients.  In addition my monthly Market Fresh Promos segment look to our website for other valuable sales tools, presentation sheets, information and updates.

Best!

Ellen Krissman